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Fortune
Fortune
Alyson Shontell

The bad news: 2023 is likely to be even crazier. The good news: Tough times make leaders and businesses better

(Credit: Photograph by Nigel Parry—The Licensing Project)

For business, 2022 has been a dizzying year, and the fourth quarter has only upped the ante on the insanity. In November alone, we watched Elon Musk take over Twitter and decimate the company and its workforce, one tweet at a time. A $32 billion crypto exchange, FTX, was exposed as a de facto Ponzi scheme and collapsed in 48 hours. And bloated Big Tech companies announced plans to lay off more than 50,000 employees, in total, in a quest to become more efficient.

With all this chaos swirling, perhaps the only certain thing is that 2023 will be even more uncertain. With inflation still punishingly strong, and a U.S. recession looking increasingly likely, the biggest challenge business leaders face is how to steer a course between those two dangerous rocks—and come out stronger on the other side.

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