Three years after Smart Brevity became gospel inside corporate comms departments, the founders of Axios are back with a diagnosis of what broke their own prescription: artificial intelligence.
Jim VandeHei, Mike Allen and Roy Schwartz sat down with Fortune to talk about their new book, Simplify: Do 50% More with 50% Less, out this month. The pitch: AI hasn’t lightened anyone’s workload so far—it’s flooded offices with more decks, longer emails and more “work-like activity” that produces motion without progress. Their fix is a framework the trio says they built by testing it on themselves first.
