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Fortune

Nick Lichtenberg

The automation illusion: Why AI is making COOs' jobs harder, not easier

Thomson Reuters Fortune NIke Box Sysco

tr (Credit: Kristy Walker/Fortune)

When the COO of Nike, the chief of operations at an $84 billion food distributor, and the CEO of a major tech media company walked into the same room at the Fortune COO Summit, they came ready to talk about what AI was doing for them. Speed. Scale. Revenue unlocked. The future arriving ahead of schedule.

What they described instead, during a lunch roundtable hosted by Thomson Reuters, was something closer to organized chaos.

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