Modern cars are surveillance machines. They collect copious amounts of data about owners, and automakers have been quite eager to sell it, but now that sentiment might be changing. According to a new survey, the auto industry might be pulling back from wanting to profit from your information.
In Omdia’s latest Software-Defined Vehicle Survey, which collected responses from automotive industry professionals across seven markets about various topics, interest in monetizing vehicle data is declining. Between 2025 and 2026, interest has dropped by 7.0 percent globally. It declined the most in China, falling a whopping 25 percent. It fell 13 percent in North America.
