It was August 2023 when we were first introduced to the Aura Smart Sleep Mask. Still in the middle stages of its manufacturing process, Aura had just come to the end of an intensive market survey, testing 30 products over six months in order to find the perfect design. It had recently launched on Kickstarter but was already standing out as an impressive entry to the wellness tech industry.
At the time, I had an interesting discussion with Andy Chow and Adrian Wong, Aura's founders. The pair set up the brand in order to empower individuals to take control of their own sleep, with Adrian previously working as Product Marketing and Engineer for Phillips, and Andy positioned as an entrepreneur in the tech industry. Both seemed extremely passionate about their creation, and it was exciting to hear about the level of effort and commitment that had taken place backstage.
