Few game brands have as much instant recognition as Atari. The US games publisher and developer holds a unique place in pop culture, a heritage brand that's also an icon it can instantly take many gamers and non-gamers back to a place and time. Few brands hold this influence, perhaps only the likes of Apple, Sega and Nike can claim to have influenced the broader pop culture of a time.
Atari has passed through many hands over the years, often becoming a licensed brand to support others, its uniqueness capable of lending authority to other brands. In 2024 Atari is having a renaissance; it's back to being a game developer as well as a publisher, is making new hardware in unique retro consoles like the Atari 2600+ and now owns acclaimed developers Digital Eclipse and Nightdive Studios. Times are looking up for the iconic US brand.
