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TechRadar
TechRadar
Mike Moore

'The art of the possible is becoming possible': How Salesforce is helping Formula 1 tackle its mountains of data to make it useful for fans around the world

Formula 1 Dutch Grand Prix 2025.

As the world's fastest and most glamorous sport, Formula 1 has long attracted fans of all ages around the globe - and in recent years, the success of Netflix's Drive to Survive series has helped this grow even further.

With CEO Stefano Domenicali recently stating his hope for over a billion Formula 1 fans within the next few years, the need for a resolute technology stack to handle all of the data for these fans is more important than ever.

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