Even the best sports logo designs can cause controversy. A redesign is almost guaranteed to spark pushback, as we recently saw with the new Newcastle United logo proposals.
But the new Archery World Cup logo might be one of the few that can avoid such a fate. A sharp (last pun I promise) rebrand has completely overhauled the identity of World Archery's competition, with striking colours, dynamic motion design and a new customised typeface.
