
The machine learning architecture used with Arc Raiders enemies effectively leads to a feedback loop where the Arc seek out players because they receive "rewards" for doing so, and the multiple neural network "brains" controlling these things absolutely love to be rewarded. In fact, they exist to be rewarded.
This is an extremely quick-and-dirty version of the highly technical GDC talk that Martin Singh-Blom, developer Embark's machine learning research lead, conducted this week. I was in the crowd furiously taking notes, and Singh-Blom's description of the Arc sounds fittingly sci-fi with a very basic understanding of the technology.