Pals of Scots Apprentice contestant Reece Donnelly think Lord Sugar has a "soft spot" for him after he survived the boardroom twice.
Businesswomen and soon to be reality TV stars Kirsten Cameron and Amy Moore have opened up about their chum and told us that he's the "life and soul of every party".
Theatre school boss Reece, 25, has narrowly avoided being fired by Alan Sugar twice but both girls claim that the British business magnate understands Reece's thinking, despite the team he's in losing challenges two weeks in a row.