The Apprentice appeared on our screens tonight (Thursday, February 3) for episode five of the 16th series.
Eleven remaining candidates battled it out in a bid to close in on the winning prize - financial endorsement from Lord Sugar.
In tonight's episode, hopeful candidates were called into Samsung King's Cross, London, where they were told they had to design a video game, by an animated Lord Sugar.
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After having their groups mixed up, Bristol's own Brittany Carter took charge of her group, team 'Diverse', as project manager, and immediately plucked out a trendy idea to pitch to her team.
The hotel front of house manager said: "Sustainability is quite a big thing at the moment - I think a game that's in the Arctic, and the ice caps are melting the animals are starving and the scientists have been sent to the Arctic to save the animals while the habitat is being destroyed.
"Then the more animals you save the more points you accumulate."
Earning a disapproving look from Karren Brady, who praised Brittany's idea to camera but was sceptical of how receptive players would be to the message, Brittany went ahead and elected Francesca, Akshay and Sophie to the branding side of the team.
But, unfortunately, Brittany's brilliant brainstorming appeared to be wasted on her design team, judging by Karren Brady's reaction, as the team made a rookie mistake.
Francesca said: "One of the names that I would like to put forward is Arctic Saviour."
But viewers were left laughing when pen was put to paper, and Francesca scrawled out a logo idea.
Embarrassingly, Francesca had forgotten to include the first 'c' in Arctic, meaning the logo read 'Artic Saviour' when it was written out as a logo by the designer - even though she had checked with the rest of the team whilst spelling it out.
To camera, Karren said: "The name is Artic Saviour, if they mean arc-tic then they’ve forgotten the 'c'. At the moment, I think of an articulated lorry."
'It's such a big mistake'
Similarly, Project Manager Brittany was not impressed when the team reconvened.
"Artic," she read, "We’re supposed to be, like, educating people and we haven't spelt 'arctic' right.
"Because it is such a big mistake in the pitch I think that we should bring it up."
All of the gamers who tested the game brought up the mistake, with one saying: "I probably would have spelt it slightly differently… I probably would have gone 'a, r, c, t, i, c', especially if kids are going to play it - they probably want the right spelling.”
During Diverse's pitch, the team were pulled up on their error by industry investors, with their misspelling not being the only mistake they made.
The game involved 'Sam the Scientist' saving penguins - an animal that is not found in the Arctic, or 'Artic'.
During the final step in the process in The Boardroom, Karren said: "The investors said there's simplistic and then there's simple, and this game was too simple, and on that basis, they didn't make any investment at all. Not a penny."
Lord Sugar chimed in: "You know what an artic is in East End terms?
"It's an articulated lorry, 'Artic Saviour' sounds like a breakdown service."
The error sadly ended up costing Francesca her place in the competition, with Lord Sugar pointing the damning finger in her direction at the end of the episode and declaring: "You're fired".
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