Cristiano Ronaldo, Jay-Z, Kanye West, and David Beckham have all been photographed wearing Jacob & Co.’s now-iconic Five Time Zone watch. The brand’s name has also long been intertwined with A-listers, with a language of diamonds, gold and “bling”. But before Jacob & Co. became a name associated with elaborate timepieces, its founder Jacob Arabo was a teenager in Tashkent who had become fascinated by a watch his father gave him.
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