Apple’s new Vision Pro mixed reality headset has generated a significant amount of buzz. Announcing it at this year’s Worldwide Developers Conference, chief executive Tim Cook said the virtual and augmented reality headset will allow users to “see, hear and interact with digital content just like it’s in your physical space […] seamlessly blending the real and virtual worlds”.
The Vision Pro is the first new product category Apple has introduced since the Apple Watch in 2014. It marks the company’s foray into spatial computing. Analysts, markets and consumers have been quick to react – and not all positively.
