The Vision Pro seems to be the perfect fit for an enterprise audience that has been accustomed to the promises of Microsoft’s Hololens platform for almost a decade. Augmented reality, rather than Virtual reality is what Apple is betting on as its new growth platform, its external display as some analysts put it.
It has dominated the consumer market with its best-in-class products and may be looking to leverage its hardware IP (e.g. the M2) to penetrate the lucrative B2B market, the only one that can afford to purchase these $3,500 headsets en masse (coincidentally, that’s what Microsoft is charging for its Hololens 2).
