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The Conversation
The Conversation
Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University

The ‘anxiety economy’ is booming. But should companies be profiting from our fears?

Ron Lach/Pexels, The Conversation, CC BY-SA

When the newly appointed chief executive of tracking app Life360 recently described the company as part of the “anxiety economy”, it sounded like a throwaway phrase. But it was also surprisingly candid.

The app, which allows families to track their children’s (or parent’s) whereabouts in real time, is on one in ten phones in the US, according to some reports. What began as a niche product has become part of everyday life for many households.

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