I’ve spent the greater part of the past six months dealing with the driest lips of my life. Unbeknownst to me, you can get eczema on your lips, and let me just say—not fun. My upper lip has been cracked, chapped, and unbelievably tight-feeling for the majority of 2026. My routine? Aquaphor and prescription treatments and absolutely no lipsticks or stains. But! I’m finally out of my flare, which means it’s time to start enjoying color again. That’s where Anastasia Beverly Hills’s new Kiss Theory Lip Balm comes into play.
It’s a gel-balm by design, with hydration as the top priority, but it also delivers high-impact color and a glossy finish. Think of it like a lip mask, lipstick, and lip gloss all wrapped up into one. I apply it 10 times a day, and it’s made my lips feel so moisturized (thank you, hyaluronic acid). I genuinely think this is the softest they’ve ever been in my entire life. There are 23 shades to choose from, although I’m incredibly partial to shade Sugarcoat, a pale peachy-pink nude. To see it in action and get all the juicy details on the new launch, keep reading.
