Tom Allen is co-founder and creative director at Buff, a motion-first creative studio prioritising people, process and craft. As a certified B Corp, Buff pioneers brand-led, strategic motion with a high standard of social and environmental performance, enhancing brand experience with intention.
As part of our 5 Questions With series, I caught up with Tom to discuss the value of thoughtfully crafted motion design. Together, we talked about creative pet peeves, the love-hate world of AI and the secret to staying relevant in an ever-evolving industry.
