For a big tech brand that answers to shareholders, any product that fails to make an immediate impact and grab a huge market share is a "failure" worth killing without mercy. By that criteria, the Amazon Halo brand of fitness trackers was destined to fail.
Ignore the infamous always-listening Halo band and the bargain-bin, Fitbit-lookalike Halo View. Amazon has a reputation for cheap quality, and its loyal customers have brushed privacy concerns aside for years. Future Halos could have iterated and improved on their shaky, janky origin.
