In commenting on Bob Iger’s defense of Disney's values and brand in the face of threats from Florida Governor DeSantis, Nike CEO John Donahoe said, “I think Bob’s doing a great job at this. If it’s core to who you are and your values, then you stand up for your values.”
That spirit has been rewarded by the free market. Across many fronts, we have shown in quantitative analysis of business performance that doing good for society is not at the expense of doing well for shareholders, with clear examples ranging from Russian business exits to public engagement on voting rights.
