
So far, this ski season has brought decent snowfall to classic alpine ski resorts like Verbier, Chamonix and Val d'Isere, but a new report suggests skiers are heading north and seeking something more ethereal from their winter ski trip.
According to new figures from SNO, bookings and inquiries for ski resorts in Norway have seen a massive 150% increase this season, while Finnish resorts are up 65% compared to only a moderate 5 - 8% boost for Alpine resorts. The reason? Skiers want a chance to see the Northern Lights during their trip.