Billed as a commercially safe AI image generator, iStock released its AI photo platform back in January 2024 – and during a live demo of the latest update, we spoke to Chief Product Officer Grant Farhall and Bill Bon, Director of Editing, about creative efficiencies, business-first AI, and what makes a good AI text-to-image prompt.
Famed for its stock media library, the company, owned by Getty Images, has been focused of late on creating a good, usable AI tool that’s accessible at pretty much every level of an organization. And a commercially safe one, too, untrained on copyrighted materials that might bring down unnecessary lawsuits on businesses big and small.
