Commerce in the information age has thus far been one long quest to gather as much information as possible. Customer data, sales data, inventory data, system data, operational data, technical data, every facet of business can and has been tracked and quantified, guided by the idea that knowing more means decisions can be made faster and more conclusively.
While sound in theory, that process has clearly hit a snag, as more and more companies abandon their AI projects after finding that the exponential explosion of data creation isn’t generating comparable value.
