The AI backlash is loud, but it’s also tiny… and it turns out most clients simply don’t care

Two squirrels sit on a snowy ledge overlooking a town square at night, where two illuminated Coca-Cola Christmas trucks drive through a crowd of people near a decorated Christmas tree.

You’ve probably seen a lot of shouting online – or maybe even at professional events – about how awful generative AI is. How photographers and film-makers are losing work to it. How we’re drowning in AI slop. How the craft is dying. And there's certainly a lot of truth to all that.

But if that's all you're hearing in your echo chamber, you might assume that creatives are somehow about to storm the barricades, burning torches aloft, and bring the whole AI thing crashing down.