
Adidas has a fashion following unlike any other sportswear brand. Trainers from the label are just as ubiquitous on the front row of fashion week as Gucci or Loewe, while the gazelle and samba styles are beloved by everyone from Bella Hadid to Harry Styles.
The brand has gone from a running shoe maker to a street-style powerhouse. From its Cool Britannia moment in the Nineties to recent collaborations with the likes of Stella McCartney and Khaite, Adidas’s vintage aesthetic has never faded from fashion.