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Fortune
Fortune
Eva Roytburg

The 99-cent AriZona iced tea could be the next victim of Trump's tariffs

Don Vultaggio, cofounder of the AriZona Beverage Company, stands in front of a booth advertising his famous drinks (Credit: Roy Rochlin—Getty Images for AriZona Iced Tea)

For more than two decades, AriZona’s iconic 99-cent iced tea has shrugged off pandemics, recessions, and supply shocks. Now, President Donald Trump’s new 50% aluminum tariffs could finally crack its unshakable price tag. 

AriZona Iced Tea uses about 100 million pounds of aluminum for its signature cans, about 20% of which comes from Canada. Founder and chairman Don Vultaggio told the New York Times that unless Trump strikes a deal to lower the new aluminum levy with Canada, the company may be forced to raise prices. 

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