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Marie Claire
Marie Claire
Lifestyle
Lucy Abbersteen

The 90s bob seems to be everywhere right now—here's how to make the timeless hairstyle work for you

Aimee Song is seen outside Chanel show wearing black Chanel sunnies, golden earrings, a burgundy colored Chanel set consisting of jacket and short skirt, red and white tweed Chanel checkered Flap Bag and black Chanel lace-up heels during the Womenswear Spring/Summer 2024 as part of Paris Fashion Week on October 03, 2023 in Paris, France.

The early 00s may have influenced recent fashion and beauty trends, but in my opinion, 90s-inspired looks still seem to be reigning supreme. To that end, the 90s bob is a cut that is firmly back on the hair trends agenda—and the sheer number of celebs sporting the style proves it. 

I’m a beauty editor who writes about hairstyles for a living, but even I will admit that the number of bob hairstyles that we’ve seen trending lately feels enormous. (The French bob, the awkard bob and the undone bob are just a few that spring to mind.) So you’d be forgiven for not immediately knowing what, exactly, makes a bob a 90s bob.

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