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Marie Claire
Marie Claire
Lifestyle
Rebecca Fearn

The $800 AI Mirror That Promises Expert Beauty Advice From Your Bathroom—But Dermatologists Have Reservations

Swan AI Mirror.

Ever struggled with your blush placement? Or needed a quick plan to battle a surprise breakout? What about a tool to analyse your skincare routine in depth? Well, now there's an AI mirror for that.

In what could feel like a Black Mirror episode, SWAN has recently launched its $795 (USD) 'Smart' mirror, promising to be your new beauty BFF. Given just how much of a presence artificial intelligence now has in the way we do our makeup, skincare and hair, it was only a matter of time before something like this popped up—but how exactly does it work?

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