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Marie Claire
Marie Claire
Lifestyle
Marisa Petrarca

The 7 Best Winter Hair Color Trends Are Subtle, AI-Inspired, and Bringing Back Cool Tones

Winter 2026 Hair Color Trends.

A new season calls for a refresh: a few wardrobe tweaks, a new coffee order, and a fresh nail color. No surprises there, but it’s also the perfect excuse to reevaluate your hair color. As temperatures drop, it might be time to retire those bright golden tones and high-contrast highlights for something richer, moodier, and that maybe-it’s-natural balayage job. Maybe that means going darker and glossier to match the cozy feel of the season (and your once-untouched roots) or ditching the natural thing altogether for something totally unexpected. Whichever direction you’re leaning, celebrity hairstylists—and me, your resident beauty translator—are here to guide the way.

The overall mood for hair color this winter is "clean and intentional,” says Los Angeles–based celebrity hairstylist and K18 Hair ambassador Devante Turnbull. “It’s less about loud color and more about hair that feels healthy, rich, and personal. Everyone’s chasing that subtle luxury—color that matches their vibe without looking overdone.” Celebrity colorists Nikki Lee and Tylor Johnson are on the same page. Both agree that healthy, glossy, and luxurious-looking hair is in; color that feels natural, intentional, and quietly expensive.

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