A recent questionnaire for Nikon's Financial Results for the 2nd Quarter of 2025 hints at the company being focused on producing new APS-C cameras. These smaller bodies are said to be outperforming their larger and more expensive full-frame counterparts, with Nikon stating “market trends show increased popularity of APS-C products over full-sized products”, which is hardly surprising given the cost of living crisis.
If you need to, you can check out our APS-C vs full-frame explainer which unpacks the key differences, including the pros and cons to each sensor format. In short – APS-C sensors are smaller and therefore more affordable than full-frame sensors, meaning camera bodies (and lenses) can be made smaller and for less.
