England's showdown with Panama is expected to trigger a spending surge across the UK this weekend, with an estimated 40M pints of beer set to be consumed across the country.
As fans prepare for the late-night kick-off, pubs are also preparing for one of their busiest evenings in recent years. The match is forecasted to generate £310M in spending. Thus, making it one of the biggest nights in the hospitality industry since Euro 2024.
