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The Independent UK
The Independent UK
Amber Raiken

Inside the $400-a-month clubs selling connection as luxury

There is no concept of time here. I’m only vaguely aware of the 64 people around me, eyes squeezed shut as sweat beads on my skin. We are — all of us — inside the massive, 185-degree sauna at Othership — one of a growing number of New York “wellness clubs.” These members-only spaces are designed to improve physical and mental well-being and drive connections, or so they say. The group’s loud exhales get faster and deeper by the minute. I squint open an eye to see an impossibly muscular instructor wafting a towel aggressively, heaving avalanches of hot air over us.

The instructor asks us to dig deep and share something we’re grateful for. A poreless woman raises her hand to say she’s left a toxic job. The room breaks into applause. Another, her voice tight, says she’s trying to be more confident. Applause again. Behind me, a man says he’s grateful to be here, in a sauna full of strangers. More applause. This is “Guided Gratitude,” one of a slate of wellness classes where stressed New Yorkers are encouraged to bare their souls — at a price.

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