Now, more than ever, it seems, there's a need for everything and everyone to simply 'get to the point'. Tell it like is is and get out of our way as quickly as possible… But sometimes being dropped in the deep end can leave your head spinning, feeling uprepared or just unappreciative as to what's to follow.
Far better, instead, to craft a careful introduction. Something that grabs your intended audience's attention, something that hints at what's to come, and makes plain why they should stick around.
