Despite macro headwinds, the inelastic demand for healthcare products and services helps the sector to perform relatively well. Healthcare leaders are upbeat about the economy and their performance this year, with 91% expecting to retain or increase revenue and sales, 87% hoping to raise profits, and 76% expecting to maintain or add headcount.
Moreover, the growing market for preventive care and data analytics in healthcare should boost the industry. Additionally, the market for digital healthcare is growing amid increasing smartphone users, improved internet connectivity, and advancement in healthcare IT infrastructure.
