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Hari KC, Research Fellow, Bridging Divides, Toronto Metropolitan University

The 2026 FIFA World Cup gives Canada an opportunity to attract digital nomads. Here’s how not to waste it

When the 2026 FIFA World Cup kicks off, Canada — alongside Mexico and the United States — will co-host the biggest tournament in the competition’s history. Toronto and Vancouver are expected to attract millions of visitors and generate $3.8 billion in economic activity, including $2 billion in gross domestic product and $1.3 billion in labour income.

But the World Cup could be more than a sporting spectacle.

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