A World Cup that Fifa’s president, Gianni Infantino, billed at the draw last December as “the greatest event that humanity has ever seen” will certainly be the most lucrative competition in sporting history.
Fifa has spent the last few years upgrading its revenue projections, with the most recent financial report stating that the world governing body will make $13bn (£9.6bn) from the four-year cycle culminating in this summer’s tournament, almost $9bn of which will be brought in this year.
