Out of all of the fruits found in fragrance, there may not be one as divisive as cherries. I, for one, have been obsessed with it this spring—as has PerfumeTok. On one hand, the best cherry perfumes harken back to more playful, youthful days spent in the summer sunshine. On the other, cherries can be dark, seductive, and sexy—just think of a deep red manicure or fashion's cherry red color trend for proof. As a fragrance fan, I've noticed quite a few of the best cherry perfumes have made their way into my 2025 perfume collection—and I'm not mad about it.
The juicy fruit has come a long way from its 2000's heyday. "Cherry has evolved from the fruity and floral scent used in so many eau de toilettes and bath and shower gel products to a more sophisticated, single note that many brands build around," says Darryl Do, of Delbia Do Fragrances and Flavors. Think of BDK's Rouge Smoking Extrait and Room 1015's Cherry Punk, in which cherry gets the cool-girl makeover with additions like leather, sichuan pepper, black vanilla, and tonka bean.
