
On Sunday, Feb. 8, 2026, the NFL will hold Super Bowl LX at Levi's Stadium in Santa Clara, California, in a gritty gridiron matchup between the Seattle Seahawks and the New England Patriots.
While millions will be glued to their big-screen TV sets, cheering on their favorite team to see who becomes the victor with the right to hoist the coveted Vince Lombardi Trophy, others will be snacking and checking out the colorful parade of Super Bowl commercials corporations are paying upwards of $8 million per slot to air in this annual football season finale.