Anthropomorphism is such a great word. It’s the term for giving human qualities to objects and animals. We’re wired to respond to it: when something looks alive, we instinctively want to nurture it. Few companies have mastered this more than Jellycat – the joyful brand that has gone viral with its collections of cuddly and (mostly) endearing characters. From the Amuseables Cinnamon Bun to Peanut Penguin Snowboarding, all combine irresistible personalities with textures that feel soothing and luxurious.
For children, that translates into comfort and security. For adults, it’s a tactile antidote to stress – the kind of object you can absentmindedly stroke while working at your laptop or winding down in the evening. And with so many joyful options, from the Amuseables Sardine Tin (you can’t help but smile) to the Amuseables Latte, there truly is a Jellycat for everyone, whatever your age, aesthetic or sense of humour.
