After being cooped up inside with few opportunities to socialize, people yearned to break the overwhelming isolation they’d experienced during the pandemic. During the past couple of years, younger generations, especially, have been “revenge living,” spending on travel and other lavish experiences to make up for lost time.
That’s where Authentic Live, a dedicated business launched by Authentic Brands Group, has stepped in to create, curate, and host live events as well as immersive experiences. Those outings connect to the group’s 50-plus brands, including Sports Illustrated, Shaquille O’Neal, and more, which have become particularly popular with Gen Z and millennials. The company, at its 50-plus signature events per year (plus other lifestyle and corporate events), blends celebrity heat, premium pricing, and data-driven outcomes at the biggest tentpoles, like the Super Bowl, F1, Kentucky Derby, and more.
