The gaming industry is facing numerous challenges right now, ranging from constant fierce competition for people's time with social media platforms like TikTok to the consequences of overinvestments into the business made during the pandemic. What is arguably the largest obstacle to success, though, is the severe memory shortage that's plagued tech since last year.
Indeed, the widespread push for AI had led to what many call the "RAM crisis," with companies all over the world buying up as much memory as they can to allocate it towards the technology's ravenous appetite for silicon. That means supply for things like gaming consoles has dried up alarmingly quickly — and that poses a huge issue for Microsoft and its Xbox business.
