Horror director Eli Roth has recently come under fire for using AI in the making of his latest film, Ice Cream Man. His open embrace of the technology has sparked a heated response, proving audiences are still hungry for human-made movies that continue the legacy of classic cinema.
While Eli Roth has never been known for his high-brow horror, his shameless use of AI marks a shift towards the normalisation of the technology across filmmaking. With the technology permeating every creative sphere, Roth's AI-augmented horror will undoubtedly not be the last of its kind.
