Democratic Party candidate Kamala Harris has unveiled her new logo after announcing Minnesota Governor Tim Walz as her running mate in the upcoming election. While on the surface the Harris x Walz logo appears plain and practical, underneath it stands as a symbol of strength, paying homage to the women who paved the way before her.
When we think of the best logos of all time, there's no formula for achieving an iconic design, what's integral is that it must speak to the viewer through commanding visuals alone. Despite the backlash (and some gentle mockery from graphic designers), the Harris x Walz logo delivers exactly what's required of it – class and authority in a climate of uncertainty.
