'That shouldn’t translate into investing in AI blindly, without a clear strategy': Experts warn UK firms want to keep spending big on AI - even if they can't prove it makes a difference

Hands of robot and human connect artificial intelligence AI circuit board to virtual smart chatbot with a command for automation generate, learning technology artificial intelligence machine, AI. .

• Productivity, work quality and decision-making are bigger ROIs than profitability
• Leaders aren't confident measuring non-financial ROI, though
• Worker upskilling and job spec redefinition should be prioritized

New data from KPMG has claimed some companies are continuing to invest in AI despite poor returns on investment, however it could be time to reframe expectations and focus on far more than just traditional financial ROI.