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TechRadar
TechRadar
James Rogerson

‘That model has finally broken': Nothing CEO says the era of bargain smartphones is over – and that its prices could jump by 30%

The Nothing Phone (3) leaning on a wine rack.
  • Nothing's CEO has said smartphone prices could rise by 30% or more
  • This is due to rising memory costs, fueled by AI
  • As a result, they argue the 'specs race' is over

2026 could mark the biggest shift yet in the smartphone landscape – and not for good reasons, as prices could dramatically rise, and specs could be downgraded.

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