Netflix's exclusivity deal for the Grand Theft Auto 6 reveal in August struck me as a little silly. Sure, it'd probably make "a little pocket change," as PC Gamer's Harvey Randall put it at the time, but a video that would remain exclusive for only six hours? Not days? How much of an impact could that really have?
Well, uh, quite a lot, as it turns out. We already knew that Netflix was probably pretty happy with how it all worked out, but a Variety report nails it down more specifically and impressively, saying Netflix pulled in 31.1 million views with the GTA 6 reveal between its August 27 debut and August 30, which is when the window for its weekly top 10 ranking closes.
