Universal Pictures approves of Gen Z dressing up in suits and coming out in droves to see "Minions: The Rise of Gru" as part of a new TikTok craze. But some movie theaters have found the trend despicable.
According to a report by BBC News, cinemas have been canceling screenings and banning people in related costumes from seeing the animated film in an attempt to mitigate the rise of #Gentleminions. The social media challenge encourages youngsters to don formal attire and go absolutely bananas in the theater for the titular yellow sidekicks.
The trend has been credited online for helping "Minions: The Rise of Gru" break the Fourth of July record during its opening weekend at the domestic box office.