Bronny James, son of basketball legend LeBron James, recently announced a collab with Nike, which came with its very own logo. Things seemed to be going smoothly until the sportswear brand applied for a routine trademark filing for James' custom emblem, only to be swiftly blocked due to alleged similarities to a rival brand's logo.
Even the best logos have been caught up in legal disputes, so this is nothing new in the branding world – it's the fans that have elevated the tension. Rushing to James' defence, reactions have been a steady mix of frustration and outright confusion as supporters grapple to see the similarities between the two logos.
