Do you remember the early 2000s, when Silicon Valley buzzed with idealism and tech bros told us they were going to save the world? “Don’t be evil” was Google’s unofficial motto; its 2004 IPO prospectus declared that doing “good things for the world” was more important than “short term gains”. Mark Zuckerberg similarly wrote in Facebook’s 2012 IPO letter that the social network was “built to accomplish a social mission – to make the world more open and connected”.
As was obvious to anyone paying attention, this was all performative bullshit. Nevertheless, it’s hard not to feel nostalgic about that period of time – which came to a definitive end in 2018, with the Cambridge Analytica scandal. By and large, billionaires and CEOs still cared what the hoi polloi thought of them. They were self-aware enough to realize that, even with all their billions, there’s a lot more of us than there are of them.
