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The Independent UK
The Independent UK
Amelia Neath

Thailand sees slump in tourism despite ‘The White Lotus effect’

White Lotus Thailand United States
The third series of The White Lotus sparked greater interest in Thailand, yet visitors numbers declined by 14 per cent in May - (Warner Brothers Discovery/PA)

Thailand had set high expectations for how many tourists would flock to the country following the success of The White Lotus, yet government data shows the number of visitors is actually dropping.

The Thai government said that its aim in 2025 was to return to pre-pandemic numbers with 39-40 million foreign tourists, following the 35 million the country welcomed in 2024.

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