Last week Prime Minister Prayut Chan-O-cha issued a new soft power policy to promote Thai culture as part of efforts to attract international visitors. Upon close scrutiny, what the government is trying to do is actually raise revenue. In a nutshell, it is a sales pitch, nothing more.
If the government is serious about promoting soft power, there are still zillions of things it has to implement before it can proudly say that Thai soft power really exists.
